Tag Archives: latin

Spotify Pivots on Global Cultures Initiative, Alarming Music Industry

In September 2018, Spotify announced a new “Global Cultures Initiative,” hoping to increase intercontinental musical exchange, and, ideally, transform more local non-Western hits into global phenomena. “We have launched numerous high-profile playlists and programs in the recent past,” Rocio Guerrero, then Head of Global Cultures at Spotify, said in September …

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