Tag Archives: spotify

Spotify Hops In on Music's Livestreaming Craze

“We’re making it easy for your fans to tune in wherever you are and wherever they are,” Spotify told artists in a blog post on Tuesday morning. The streaming service announced that artists can now list virtual events on their Spotify profiles, in an attempt to help mitigate the effects …

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Spotify Pivots on Global Cultures Initiative, Alarming Music Industry

In September 2018, Spotify announced a new “Global Cultures Initiative,” hoping to increase intercontinental musical exchange, and, ideally, transform more local non-Western hits into global phenomena. “We have launched numerous high-profile playlists and programs in the recent past,” Rocio Guerrero, then Head of Global Cultures at Spotify, said in September …

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